
Location: Seattle, Washington, United States
Founder: Ole Bardahl
Founded: 1939
Key People:
Evelyn Bardahl McNeil (Chairman of the Board)
Hugh McNeil (President and CEO)
Oscar Federico Márquez (Chief Operating Officer)
Employees: 34
More About The Manufacturer:[]
Bardahl Oil Company was founded in 1939 by Ole Bardahl (January 28, 1902 – August 11, 1989), a Norwegian immigrant to the United States. Ole Bardahl arrived in Seattle in 1922 with $29 in his pocket. He became a millionaire by the age of 39 as a general contractor in Seattle, building homes. After that, he founded the Bardahl Oil Company in the Ballard neighborhood of Seattle. The company is still owned and managed by the Bardahl family.
Its original factories were located in Ballard. In the mid-1950s, Bardahl was the leading brand of motor oil and oil additives in the United States. Bardahl's oil additive was advertised during the 1950s in magazines and animated TV commercials which showed the product's effectiveness in combating engine problems such as "Dirty Sludge", "Sticky Valves," "Gummy Rings," and "Blackie Carbon," all of which were anthropomorphized in the commercials.
In the early 1960s York Research Corporation, an independent commercial testing laboratory of Glenbrook, Connecticut conducted controlled testing on Bardahl. As the result of those tests, York President Warren C. Hyer was featured in regional and national Bardahl television advertisements touting the benefits of Bardahl as an oil additive. For many years the York Research company seal could be found on all cans of Bardahl.
Bardahl has been involved in racing, using events as proving grounds for its products, as well as for the new technologies produced by the company's research and development arm. Types included Unlimited Hydroplanes, offshore powerboats, unlimited air racing, IndyCars, CART Racing, NASCAR, motorcycle and snowmobile racing. Al Young's Bardahl sponsored World Championship winning 1970 Dodge Challenger is part of the Museum of History and Industry (MOHAI) artifact collection in Seattle, WA. Formula 1 drivers such as Fangio, Guerney and Fittipaldi are associated with the Bardahl brand. Bardhal products were often given away as promotional products to studio audience members or contestants on The Gong Show.
Bardahl is a sponsor in professional wrestling's Lucha Libre AAA Worldwide, often as a ring floor sponsor and sponsoring the Bardahl Cup events that are part of Triplemania.