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Hoosier racing tire 136999

Location: Lakeville, Indiana, United States

Founded: 1957

Founder: Robert Newton

Key People:

John DeSalle (President)

Parent Company: Continental AG (2016 - Present)

Employees: 1,000

More About The Manufacturer:[]

The company was founded in 1957 in Lakeville, Indiana. Stock car racer Robert Newton wished to design a faster tire compound to gain an advantage against fellow racers. This was done by retreading street tires in order to obtain a compound that would adequately gain enough traction. Using an abandoned barn to start his business, he began sales to local racers. The Hoosier logo is colored after Newton's race car at the time which was purple.

During the 1988 - 1989 season, Hoosier was in a tire war against Goodyear for dominance in the tire supply for NASCAR teams. The ending result, however, left Hoosier leaving after the 1989 season though they wouldn't be gone for long. In 1994, Hoosier re-entered NASCAR though leaving most teams and drivers quite livid about it. Even though this was shorter than the 1988-1989 Tire Wars season, Goodyear came out victorious over Hoosier at the end of the 1994 season. For a long while, Hoosier supplied tires to the ARCA series from 1995 - 2015 and having no major tire issues for those 20 years.

The business was purchased by Continental AG on October 4 of 2016. The tire company was purchased for a total nearing 140 million dollars. Following the purchase, 27-year veteran John DeSalle was named president.

The founder of Hoosier Racing Tire, Robert Newton, died in 2012, aged 85, at his home in Lakeville, Indiana. His wife and co-founder, Joyce Newton, died aged 85 on January 16, 2018.

Continental Tire produces most motorsport-related tires at the Plymouth, Indiana plant, carrying the Hoosier, Continental, and General brands. Hoosier Tires in iRacing are most commonly found on NASCAR Modifieds, Dirt Ovals, and even the Street Stocks making them quite a well-known brand within the sim.

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